The Surf Spray - Fort Lauderdale, Florida

1925 N. Atlantic Blvd. (A1A)
Fort Lauderdale, Florida
Modern 14-Room Resort Motel Court facing the Ocean, On Choice North Lauderdale Beach. Spacious Patio for Sun Bathing, Shuffleboard Court. Outdoor Grill and Picnic Area. Courtesy Continental Breakfast. Selected Clientele. Maid Service. Off-Street Parking, Rates: Daily, Weekly or Seasonal. Open All Year.

L.L. Cook Co.
80504

Viking Apartment Motel - Clearwater Beach, Florida

124 Brightwater Drive
Clearwater Beach, Florida
Large, beautiful furnished apartments, and efficiencies on the waterfront. Tile baths. Electric kitchens. Free TV and air-conditioning. Radiant heat. Private dock and mooring facilities. Shuffleboard. Short walk to beach, restaurants and shopping center.
Glenn and Earlena Parker, resident owners.
Phone: 35-8203

Mailed from Clearwater, Florida to Mr. Roger Maner of Montgomery, Alabama on September 1, 1959:

The Viking is all new. Beautiful waterfront location. If interested please write for more information and rates. Will reply at once.
The Parkers

Color Card by Ward Beckett
A Koppel Card
40107

Tropic Terrace Apt. Motel - St. Petersburg, Florida

11730 Gulf Blvd., Treasure Island
St. Petersburg, Florida - Telephone 22-1121
52 furnished apts., Fireproof, Soundproof. Telephone and maid service. Central Heating. Directly on the Gulf of Mexico. Unexcelled sand bathing beach. Efficiency apts. or 1 and 2 bedroom apts. Rentals: day, week or month - open year 'round. Air-Conditioned.

Wes Smith, Clearwater, Fla.
Curteichcolor Card
6C-K1320

Sea Foam - Fort Lauderdale, Florida

Apartments - Efficiencies - Hotel Rooms
Directly on the Ocean
4408 El Mar Drive - Lauderdale-By-The-Sea, Ft. Lauderdale, FL
Away from the crowds and traffic. Private Beach. One block east of Route A1A.
"Don't go to the beach - Live on it"

Mailed from Fort Lauderdale, Florida to Miss Laura Thurman of Mooresville, Indiana on February 16, 1954:

2-16-54
Dear Laura -
This is a grand place and we're getting rest & sunshine. Hope you;re feeling well. Carrie & Splinter

Copyright 1951, The L.L. Cook Co.
55038

Royal Inn - Clearwater, Florida

120 U.S. 19 North
Clearwater, Florida 33515
New, luxurious motor hotel with 150 rooms and suites. Sauna baths with lunges, heated swimming pool, therapy pool, exercise room. Color TV in all rooms. Central air conditioning and heating. Jolly King Family Restaurant and Lost Knight Cocktail Lounge on premises.

Ranch Motel - St. Petersburg, Florida

Modern rooms and kitchenette apartments - All rooms air conditioned - Panel Ray automatic heat - Tile bath - Near restaurants - Off street parking - 5 minutes to heart of town - Open year around.
3701 Fourth St. North - U.S. Route 92
St. Petersburg, Florida
Phone: 5-9873
Art and Asta Jensen, Owners - Managers
Copyright 1957, by J. Foldes

Murphy House Hotel Apts. - Laguna Beach, California

470 No. Coast Blvd. (U.S. 101-A)
Laguna Beach, California
Phone: HYatt 4-3790
One of Laguna's newest hotel apartments. Beautifully furnished. One black to the finest beach and Victor Hugo's Restaurant. Excellent golf courses nearby. Attractive winter rates. TV in every room. AAA and Automobile Club of Southern California approved.

Jupiter Ranch Resort - Jupiter, Florida

Efficiencies and Bedroom - Heated - Air Conditioned - Free Television - 600 feet of private beach - Protected Heated Salt Water Pool - Shuffleboard - Dining Room - Cocktail Lounge - Beautifully Landscaped - Open All Year.
P.O. Box 1038 - Jupiter, Florida
AAA Approved.

Plastichrome by Colourpicture
P41980

Blue Waters Motel - Marathon, Florida

A new modern Motel with air-conditioned efficiencies and overnight units. Situated in the center of Marathon, the Heart of the Fabulous Florida Keys. Swimming and Fishing overlooking the vivid waters of the Gulf. Directly on U.S. Highway No. 1. Write or Phone Marathon 4832 for Reservations.
-Owner Managed-

The writing on the back says:
4/3 & 4/4 - 1959 $8.00
P.O. Box 787

Beachside Motel & Apartments - Fort Lauderdale, Florida

Directly on Ocean
Access to our private beach and cabanas, directly from the lawn. Swimming pool and Patio. Central heated and Air Conditioed. Located just south of Bahia Mar Yacht Basin. 1136 Holiday Drive, Ft. Lauderdale, Florida. Phone JA4-1377 - JA3-0533.

Pub. By Tom Neel
Ektachrome by Don Burkhart
Dexter Press
88149

Americana Motor Lodge - San Francisco, California

121 Seventh Street at Mission
San Francisco 3, California
Telephone MA 6-0200 TWX SF-1109
Located only one block from shopping, theaters, the Civic Center, and opposite the main Post Office. Featuring elevators, heated pool, sun decks, restful fountain area, TV, radio, background music, dialamatic telephones, ample sheltered parking, complimentary freshly brewed coffee, City Tours and complete 24 hours service. Reservations suggested. Member of the Best Western Motels

Natural Color by Mike Roberts
Number: SC7005

STATUS: Still there. It gained an I somewhere along the way and is now the Americania (which sounds like a patriotic flower). It looks duller than dull now.

Admiral Benbow Inn - Louisville, Kentucky

3315 Bardstown Road
Louisville, Kentucky
Individually controlled air conditioning and heating thermostats, TV, background music and direct dialing phones in each room. Swimming pool, cocktail lounge, dining rooms, meeting rooms

STATUS: The building was recently torn down. It shows up in the aerial view, but the November 2015 street view shows a car wash at that address.

Griswold's Inn - Claremont, California

GUANAJUATO COURTYARD at
Griswold's Inn
106 Room DeLuxe Motor Hotel
Color TV - Two Pools - Courtesy Car
Award winning INDIAN HILL Restaurant
Cocktail Lounge
555 W. Foothill Blvd.
Claremont, Calif. 91711

Blue Skies Motel - Clearwater Beach, Florida

406 Poinsettia Avenue
Clearwater Beach, Florida
Efficiency apartments and hotel rooms. Air-conditioned and heated. Just a few steps to Florida's finest beach; to the fishing fleet, fine restaurants, and shopping areas.
E.F. Davenport - Owner
E.T. Walton - Manager

Holly Court - Wildwood, New Jersey

Atlantic to Ocean on Baker Avenue
Wildwood by the Sea, N.J.
Modern Bungalows and Apartments - Accommodate two to six persons - Free Television - Every Facility - Centrally located to every vacation activity at the World's finest and safest beach. Owner Management, Charles and Helen Noto.

Rankin Apt. Motel - Treasure Island, Florida

Rankin Apt. Motel on beautiful TREASURE ISLAND. Ideally located 4 blocks to JOHN'S PASS, across Gulf Blvd. from the safe, spacious, sandy beach of the Gulf of Mexico and to the rear Boca Ceiga Bay with row boat for guests. Good fishing! Efficiencies, 1 and 2 bedroom apartments, all electric kitchens and tile shower. Air cond. optional. Close to shopping. 12321 Gulf Blvd., Treasure Island, Florida. Phone Charlie or Mary Appel, Owners-Managers, St. Petersburg 22-4711.

El Sirocco Motel - Deerfield Beach, Florida

On-The-Ocean
DEERFIELD BEACH, FLORIDA
Deluxe Bedrooms, efficiency apartments, Penthouse suite. Air conditioning, room phones, daily maid service, room service from restaurant or lounge. Fresh water pool, shuffleboard, cocktail lounge, restaurant, fishing pier.

Mailed from Pompano Beach, Florida to Bramer's Beach at Main & Pierce in Niagara Falls, New York on December 16, 1965:

Hi Gang!
All the good motels were full so I had to stay in this dump. The maid service however is excellent.
Neal

Beau Rivage Resort Motel - Miami Beach, Florida

On the Ocean at 99th Street
Bal Harbour - MIAMI BEACH 54, FLORIDA

Colonial Inn Beach Resort - St. Petersburg Beach, Florida

6300 Gulf Blvd.
St. Petersburg Beach, Florida 33706
300 distinctive rooms and efficiences with 500 feet of white sandy beach on the Gulf of Mexico. Two swimming pools, golf at an exclusive country club minutes away, superb dining facilities with a dinner theatre featuring Broadway shows. Major credit cards honored.

Battle Green Inn - Lexington, Massachusetts

Next to the Battle Green in Historic Lexington, Massachusetts
VOlunteer 3-6100
Ninety fireproof, air conditioned rooms, each with private bath, TV, phone. Free, heated, inside garage. Heritage Room Restaurant, Swimming Pool.